A stop-motion animation about the transformation of the production and commodification of Orientalism from 19th century paintings to tourism photography.
The 19th century Art world presented a romanticized and exoticized view of North Africa, creating a marketable fantasy for Western audiences. This narrative laid the groundwork for modern tourism photography, which perpetuates similar themes through the lens of social media. By comparing the two mediums, the film examines how tourism photography continues to commodify and aestheticize North African cultures, reducing them to consumable images for global audiences. The shift to social media amplifies this effect, rapidly disseminating these images and reinforcing stereotypical portrayals. The film seeks to highlight the persistent and evolving nature of Orientalism, revealing how modern technology and tourism sustain and transform colonial narratives into contemporary forms of cultural and economic exploitation.